Print graphic design
In my fall 2017 branding graphic design class we were tasked with creating a visual identity for our hometowns. I’m from a moderately sized city in Central Wisconsin called Wausau; it’s a place that I love dearly, so I was determined to do it right through this project.
View full identity manual PDF?
I began with semiotic research and image collection, analyzing what my hometown really means to me and others who live there. I then moved on to pencil sketches and digital renderings as I tried to present my view of Wausau as a reconciliation between urban and rural sensibilities.
After multiple iterations and sometimes painful (yet eye opening) critiques, I finally ended up with a complete visual identity and set of brand guidelines including a logomark and stationery suite all presented in an identity manual.
I then took this project a step further after its conclusion by building out a multi-page website based on the brand I had created.