I’m Haley. I love to write.
Our experiences are meant to be shared—that’s why I’m passionate about the power of thoughtful communication and design.
After graduating from the Wisconsin School of Business in 2018, I spent two months at an elephant sanctuary in the mountains of Thailand before writing for dozens of clients as The Digital Ring’s content specialist.
Four years later I leaned into my passion for animals. My Paws and Reflect blog has grown to 30,000 Instagram followers and hundreds of paid subscribers. I freelance for brands like Sniffspot and edit the Juniper Magazine, and my writing has been featured in publications like Kinship and ROVA.
As of 2023, I work on the road from a converted van!
My word affair goes way back.
Wrote my first "book"
2006 | My childhood home
In the 4th grade I wrote a 300-page (double-spaced, don't worry) novel on my family's computer. Cyber was about a lost husky finding his way home. "Writing meets dogs" seems an accurate origin story.
Realized I could write for a living
2017 | UW–Madison
During college I tested the journalism waters as a newsroom intern. Then I wrote social posts, web copy, and ghostwritten essays under a totally badass freelancer.
Honed different voices and styles
2018 | Madison, Wisconsin
During three years at a small (but mighty) marketing agency, I wore many hats—and crafted website content, press releases, and whatever else more than 50 clients needed.
Couldn't stop writing about canines
2019 | WI, FL, everywhere
When I adopted Scout, I started a social media blog called Paws and Reflect. I published more than 80 articles in our website's first year. Today it holds hundreds of reflections on dog training, van life, and other assorted whims—and people actually pay me to read them?!
Began freelancing for brands I love
2022 | Async, on the road
My proudest accomplishment: Most of my content marketing clients found me through Paws and Reflect. (Talk about feeling like the right fit.) I write. I design PDF downloads and social media carousels. I even co-host a podcast.
I do some things besides write, too.
Design social media and website graphics
My graphic design minor left me with a soft spot for minimalism.
Implement technical search optimizations
Great content comes first—but words can't do SEO all alone.
Develop with Wordpress and front-end code
I designed and coded the website you're looking at from scratch.