Hi, I’m Haley! I write.
I’m passionate about thoughtful communication and design.
After graduating from UW–Madison, I spent two months at an elephant sanctuary in the mountains of Thailand before working with dozens of clients as The Digital Ring’s content specialist.
Four years later I bet on myself. My Paws and Reflect blog has grown to 30k Instagram followers and 7k monthly website visitors. I freelance for brands like Sniffspot, edit Juniper Magazine, and have published in Kinship, ROVA, and more.
My ultimate dream: Author a “real” book about life with my sensitive dog.
My word affair goes way back.
Wrote my first "book"
2006 | My childhood home
In the 4th grade I wrote a 300-page (double-spaced, don't worry) novel on my family's desktop. Cyber was about a lost husky finding his way home. "Writing meets dogs" feels like an accurate origin story!
Realized I could write for a living
2017 | UW–Madison
During college I tested the journalism waters as a newsroom intern. Then I crafted social posts, web copy, and ghostwritten essays under a totally badass freelancer.
Donned my copywriter hat
2018 | Madison, Wisconsin
During three years at a small (but mighty) marketing agency, I wrote website content, press releases, and whatever else more than 50 clients needed. I liked the pace but left to have more control over my work.
Couldn't stop writing about canids
2019 | WI, FL, everywhere
When I adopted my heeler, I started a social media blog called Paws and Reflect. Today it holds hundreds of reflections on dog training, van life, and other assorted whims—and people actually pay me to read them?!
Went full-time freelance
2021 on | Async on the road
One of my produest accomplishments: Most of my content marketing clients found me through Paws and Reflect. I love the pet space! I also pitch editors to write about more than dogs.
I do some things besides write, too.
Design social media and website graphics
My graphic design minor left me with a soft spot for minimalism.
Implement technical search optimizations
Great content comes first—but words can't do SEO all alone.
Develop with Wordpress and front-end code
I designed and coded the website you're looking at from scratch.